Bringing your true self to work means showing up as who you genuinely are. While this mindset starts inside organisations, it should extend outward—into how we communicate with the world.

In a landscape flooded with curated personas, polished press releases, and increasingly AI-generated content, authenticity has become one of the last real differentiators. People are more discerning than ever. They can sense inauthenticity—and they tune out fast.

EXPIScore's Dr. Marigold Kimura and Mr Peter Holland were at the MoneyFM 89.3 studio bright and early this morning to unpack how the world's first customer experience rating system is redefining the real estate landscape.

In the blink of an eye, we’ve wrapped up the first quarter of 2025! As the year gains momentum, we’re excited to share some highlights and meaningful milestones from the past few months. 

The theme for Bloom with Hope 2024 - Blue Horizons: Uniting for Hope Against Cancer., encapsulates the community’s strength and unity in the battle against cancer, and symbolises our collective resilience, fostering trust and solidarity as we confront the challenges posed by cancer.

Bask Communications has been appointed as 365 Cancer Prevention Society (365CPS)’s PR agency of record with a 1-year retainer, effective February 2024. Tasked with spearheading 365CPS's communications initiatives, Bask Communications will be focused on fostering a greater public understanding of cancer and the support offered by 365CPS.

As 2023 draws to a close, Junior Consultant Kay Guan looks back on his journey in team Bask Communications.

What exactly is public relations? How does it differ from advertising? While some people may refer to PR as a Persuasion Business, we find ourselves likening it to the business of building relationships.

Bask Communications is pleased to announce the win of a one-year PR retainer for Chinatown Business Association (CBA) following an open pitch. The agency will be supporting CBA for all communications duties in Singapore to boost awareness and engagement at Chinatown Street Market with both locals and international visitors.