Bask Communications: A Quarter in Review
In the blink of an eye, we’ve wrapped up the first quarter of 2025! As the year gains momentum, we’re excited to share some highlights and meaningful milestones from the past few months.
Deepening Our Commitment to Cancer Advocacy
Continuing our partnership with 365 Cancer Prevention Society (365CPS), we are honoured to be retained as the Society’s PR agency of record. Over the past two years, we have worked hand-in-hand to strengthen their presence across mainstream media, radio, and online platforms, reinforcing their tri-fold mission of Cancer Prevention, Cancer Fighting, and Cancer Education. Beyond spotlighting 365CPS’ suite of free annual cancer screening campaigns, our efforts have helped the Society deliver essential health education and support to the wider community, through collaborative knowledge sharing in the media together with healthcare professionals.
Lianhe Zaobao (联合早报) – “肺”事何时了 认识肺癌症状做好预防
Berita Mediacorp - Diramalkan hanya ada lagi 6 bulan untuk hidup, pejuang barah hati ini nasihat orang ramai jalani ujian awal
CAPITAL 958 – 城市号列车
In March, we returned to Our Tampines Hub for the third edition of 365CPS’ Bloom with Hope celebration. Inspiring cancer fighters, families, friends and partners came together to celebrate the resilience of the cancer fighting journey; attendees were also encouraged to take proactive steps in early detection by signing up for the free screening campaigns #My1stPapTest, #My1stMammo, and #My1stColonoscopy. At the celebration, nOm’s culinary content creator and producer, Azfar Maswan delighted attendees with a cooking demonstration of Assam Fish Curry with Vegetables and Nasi Ulam, proving that we don’t have to sacrifice our beloved flavours to eat healthier. The event also hosted a heartfelt fireside chat discussing the impact of cancer on families, the power of prevention and the importance of a strong support system.
Check out the inspiring stories of our cancer fighters Mdm Vijay and Ms Mallika on Tamil Murasu
Celebrating Successful Partnerships
In Q1, we also concluded our partnership with family care brand BZU BZU and hospitality client Dorsett Changi City Singapore.
With BZU BZU, we positioned the brand as a trusted homegrown name through strategic media engagement, influencer marketing and partnerships, as well as targeted campaigns and giveaways. We successfully engaged with over 40 mummy influencers, delivering an estimated reach of 436,000, and achieving an average monthly engagement rate of 12.1% from their social media content sharing. We also built up a strong brand presence for BZU BZU in key local parenting titles.
Over at DCCS, we supported the communications around its recent acquisition and rebrand—successfully building awareness in the early stages and helping the refreshed identity gain traction in the hospitality space. It was a pleasure to journey alongside both brands.
Singapore Motherhood - Dorsett Changi City Singapore: An East-Side Escapade and Local Foodie Staycation to Savour
Looking Ahead
As we move into the rest of the year, our team remains focused on elevating our offerings and delivering impactful storytelling for our clients. Whether you’re looking for PR support, influencer marketing, media pitching, or press release distribution, we’d love to hear from you.
Reach out to us at hello@baskcomm.com - let’s create meaningful and engaging narratives together.