Close to 500 people attended Mitsubishi Electric Asia’s “Car Boot for Good” pre-loved to reloved drive at the Mitsubishi Electric Building last Saturday. Despite the heavy downpour in the morning, Car Boot for Good ended as a wholesome and fun-filled event with activities for all ages.

The world has undergone a collective trauma and shared experiences from the COVID-19 pandemic, and we’ve all emerged from it with new lessons and changes in the way we feel, think, and act.  Our team at Bask Communications is welcoming this new era of the post-pandemic world with a reenergised and deeper understanding of the world around us, and the nuances gained in the world of communications, staying informed with the latest trends and observations to convey on-the-nose touchpoints and relevant dialogues to our community. 

We are bearing witness to some of the quickest pivots that businesses have to make to survive in the post-COVID-19 world. In the last four months, many businesses suffered the full brunt of the pandemic and ceased operations. At the same time, we are also seeing many successful examples of businesses that have sprouted and thrived in these times.

With the end of the pandemic nowhere in sight, companies have to put in more thought and consider switching gears in the content that they are putting out there. If most of your customers are worried about their livelihood, would it still make sense to repeatedly put out messages to buy or spend money, or would it be more prudent to put out more content that helps and support? How do you show that you are a business that cares?