Why Authenticity Is More Important Than Ever in Communications

Bringing your true self to work means showing up as who you genuinely are. While this mindset starts inside organisations, it should extend outward—into how we communicate with the world.

In a landscape flooded with curated personas, polished press releases, and increasingly AI-generated content, authenticity has become one of the last real differentiators. People are more discerning than ever. They can sense inauthenticity—and they tune out fast.